Hi, I’m Isabelle
Your B2B software company’s business writer should be not only a savvy wordsmith but also at ease with complex technology. You need someone dependable and easy to work with.
15 years of in-the-trenches enterprise software marketing experience
I spent the first 15 years of my career marketing B2B software. I worked with world-famous software publishers and smaller vendors that dominate their niches. I learnt what tech companies want and need from their marketing.
During my software marketing career, it was hard to find a writer who could translate complex technology into clear, compelling copy, so I wrote a lot of it myself. White papers, case studies, e-books, articles, data sheets, brochures, web copy, lead generation emails, landing pages, video scripts — you name it, I’ve written it.
I became a copywriting geek, studying hall-of-fame copywriters’ storytelling techniques to create maximum impact. In fact, I take breaks during the Super Bowl so I don’t miss the commercials. (Okay, so maybe I’m not really into football.)
A global perspective
I’ve worked with multinational companies such as Adobe, VMware and Alfresco in the USA and Europe.
A dual American and French citizen, I lived in Britain for 13 years. I write clear, powerful content in US English, British English and French, covering three major markets. Whether in English or French, the content I write is first-rate.
I now live in Washington, D.C., and my clients are based in the USA and across Europe.
Helping enterprise software companies convert hard-to-impress buyers with persuasive content
Throughout my career, I’ve been commended for writing clear, engaging content. Today, I help B2B software companies market their products by leveraging content that buyers connect with and respond to.
My goal is twofold: to help you communicate your company’s strengths effectively and to ensure that projects run smoothly and we enjoy working together.