Hi, I’m Isabelle
Your B2B software company’s business writer should be not only a savvy wordsmith but also at ease with complex technology. You need someone dependable and easy to work with.
15 years of in-the-trenches enterprise software marketing experience
I spent the first 15 years of my career marketing B2B software. I worked with world-famous software publishers and smaller vendors that dominate their niches. These 15 years left me unfazed by complex software solutions and taught me what companies want and need from their marketing.
I’ve written many marketing plans and run numerous campaigns, so I understand your USP, your messaging, your audience and the importance of your goals.
During my software marketing career, it was hard to find a writer who could translate complex technology into clear, compelling copy, so I wrote a lot of it myself. White papers, case studies, eBooks, articles, datasheets, brochures, web copy, lead generation emails, landing pages, video scripts — you name it, I’ve written it.
I became a copywriting geek, studying hall-of-fame copywriters’ storytelling techniques in order to create maximum impact. In fact, I take breaks during the Super Bowl so I don’t miss the commercials. (Okay, so maybe I’m not really into football.)
A global perspective
I’ve worked with multinational companies such as Adobe, VMware and Alfresco in the USA and Europe.
A dual American and French citizen, I lived in Britain for 13 years. I write clear, powerful content in US English, British English and French, covering three major markets. Whether in English or French, the content I write is first-rate.
I now live in Washington, D.C., and my clients are based in the USA and across Europe.
Helping enterprise software companies convert hard-to-impress buyers with persuasive content
Throughout my career, I’ve been commended for writing clear, engaging content. Today, I help B2B software companies market their products by leveraging content that buyers connect with and respond to.
My goal is twofold: to help you communicate your company’s strengths effectively and to ensure that projects run smoothly and we enjoy working together.