About

photoA passion for storytelling that started early

Imagine you are nine years old. Your class has been assigned to write about autumn. What do you do?

Me? I visualized fallen leaves that trees had sowed on a dirt path. A riot of gold and russet leaves, randomly assembled, crunched under my footsteps. Some of the leaves had fallen prematurely, their still green bodies only half-eaten by rust. They had started to decompose and their earthy smell filled the air.

I put it down on paper, got an A+, and got hooked into storytelling.

A successful 15-year software and IT services marketing career

At Middlesex University Business School in London, England, I was drawn to marketing because it offered a chance to use my creativity. My ear for words and eye for design served me well in marketing communications. A self-confessed Apple fan, I am also at ease with complex technologies, as evidenced by my work in product marketing at international software companies.

I enjoy collaborating with people of different backgrounds and nationalities, an opportunity afforded by working with multinational companies such as Adobe, Yahoo!, VMware or Alfresco. Taking it a step further, I traveled around-the-world for a year and narrated my encounters in my memoir, Riding the Asian Dragon: Extraordinary Lives of Ordinary People. My book was praised by Kirkus Review.

Today, I live in Washington, D.C., with my husband.

Helping IT companies convert hard-to-impress buyers with engaging content

Throughout my IT marketing career, rising to the challenge of writing compelling and effective communication has given me the greatest satisfaction. Today, I help software and IT services companies market their products. I craft copy that technology buyers connect with and respond to.

Contact me for an informal conversation about your copywriting needs.